Research On Micro-marketing Strategy Of Rongsheng Development Dongchang Government Project

With the development of economy and the progress of the society,human beings gradually towards the information age and knowledge economy era,anywhere in the social change and development,information flows faster,the Internet is more and more popular,electronic business system perfect,the range of human life and survival more and more widely,a new trend of development.In recent years,the network communication media gradually known by people,such as: weibo,WeChat,etc.,and thus gave rise to the micro marketing the new marketing methods.For real estate enterprises,in the Internet age,should use micro marketing grasp business opportunities,the vast majority of real estate agent will micro platform as the most important channels,have made good achievements,and building of large real estate developers already official weibo or WeChat,to complete the promotion activities.But in the process of its development and operation of exposed many problems,many details need to be perfect.In this paper,based on the marketing and the marketing theory,the question-analysis problem-to solve the problem on micro marketing related theory analysis and research,build a comprehensive literature review materials.On the basis of theoretical research to rongsheng development dongchang capital project as the research object,objective and comprehensive analysis of rongsheng development dongchang capital project marketing macro environment and micro environment,macro environment breach for political and legal environment,economic environment,social environment,micro environment breach marketing for micro analysis of the advantages and disadvantages.Dongchang find rongsheng development capital project marketing problems,lack of micro marketing content management system,lack of marketing consciousness,lack of overall planning micro marketing and customer service mechanism,the lack of emergency management system.Mainly from changing the concept of the marketing strategy,improve the micro marketing content management mechanism,optimization of micro marketing customer service,build emergency mechanism,strengthen the marketing in micro integrated micro rongsheng development dongchang capital project marketing strategy is put forward.From strengthening the construction of the marketing team and create a positive work atmosphere,shaping micro marketing culture,intensify money into four aspects to implement security.