Study On The Development Strategies Of Chongqing CCC Group

As the high speed development of Chongqing's real estate market presently, one batch of powerful enterprises presented to become the lead of this Profession. Because the real estate industry interrelatedness is extremely high, altogether involves to the steel and iron, the building materials, the hardware, the decoration and so on more than 50 professions, these professions not only directly or have solved the massive employed population indirectly, moreover is also playing the very important drawing role to the GDP growth. Adds it, the real estate has at the same time invests and expends two big economical attributes, is closely related with all resident's vital interest, improves the housing level and the expanded investment managing finances channel's demand along with the resident grows unceasingly, regardless of which kind of buying homes motive invests stemming from the housing, causes the real estate market to occupy unceasingly accelerates to develop. Presently, regardless in government, academic circle, in resident's daily life, already discussed the real estate industry achievement and discusses one of most popular economical topics. Therefore, I focused my research point on the CCC group, local rich and powerful real estate enterprises, explored and summarized their successful experience which can eventurely be used by the small and medium-sized enterprises who have the willing to be more powerful and successful.This article first reviewed Chongqing CCC group development process and the present situation, summarized the development model which this enterprise used, elaborated in detail this model's characteristic and the concrete procedure, and Simultaneously promulgated the questions which continued to use the original pattern to bring in the external environment condition has changed. By using PEST, SWOT matrix method to analysis the reason, discussed the way to survive in this period that the country taking more macroeconomic control of the real estate profession and the intense competition inside the profession itself, and how we win the countermeasure to keep our part in the market, continued the increasing expands by changing sole product type, forming the cross area development, seeking the real estate development benefit maximization, strengthening enterprise brand construction, taking the human resources raise and so on several aspects.