Study Of The Support Function Of Technological Innovation On WISCO's Differentiation Strategy

In this thesis, Wuhan Iron and Steel (Group) Corporation is taken as an example, and the iron and steel industry is taken as object, in order to study the supporting role of technological innovation on differentiation strategy.As one of the three major competitive strategies, differentiation strategy has been extensively studied and applied. Meanwhile, technological innovation has also played an important role in enterprises and social development. Because technological innovation can improve product quality and increase product variety and aggrandize product specification, it has a great impact on product differentiation. A combination of theoretical research and case study is used to show that technological innovation of enterprises can support differentiation strategy in iron and steel enterprises because product differentiation if the core of enterprise's differentiation strategy; and then study how technological innovation supports differentiation strategy.The papers outlines the concept and influence and condition and implement ways of differentiation strategy, and then summed up the differentiation means for iron and steel corporations. It is said that iron and steel products is the key difference and technological innovation is an important way of realizing product differentiation. Next, introduce the concept of technological innovation and technological innovation process models and technological innovation process management which includes technological innovation elements management and process stage management. Technological innovation elements is the base of technological innovation, and technological innovation affects product differentiation through affecting product variety and product specification and product quality elements. Then, introduce the industry backgrounds of Wuhan Iron and Steel (Group) Corporation, and analyzing the company's internal resources and conditions. And then analyze the characteristic of the company's technological innovation elements and the details of the stages of technological innovation process, in order to explain the support function of technological innovation on differentiation strategy. Finally, the paper summarizes the content, and put forward some aspects that should be improved.