The Study On Supply Chain Coordination Mechanism For Seasonal Products

Seasonal products supply chain has rather special and typical characteristics, that is, a high degree of uncertainty for demand, the short sales cycle, long period of advance orders. The characteristics of these features usually lead to great difficulties in the seasonal products supply chain management and operations, and often resulting in a supply chain management uncoordinated state. So this paper based on the seasonal characteristics of the seasonal products supply chain and supply chain members of decentralized decision-making, on the basis of the two supply chain system of manufacturers and distributors to study the object, respectively, on the MTS-MTO production patterns and the MTO production patterns Seasonal products supply chain coordination mechanism.First of all, this paper study on manufacturers' Output- Delivery leads time decision-making issue on the MTS-MTO production mode. Analysis of the MTO-MTS mode of production, we find that seasonal products supply chain often make wrong decisions on output off-season and lack of product capacity after the season. So this paper make production capacity and lead time as decision-making variables and focus on the relationship between optimal output, operating costs and delivery lead time on this production model.Secondly, this paper study on distributor's ordering time-market information decision-making issue on the MTO production model. Through the establishment of promotion newsboy model with time variables, this paper analysis distributors' decision between price discounts and market demand information, and introduce Strategy to advance orders to seasonal products supply chain to determined optimal ordering time and optimal orders.