Chinese Regional Culture Communication And Real Estate Advertisement

With China's quick development of economy, many new phenomena have appeared in the regional culture and trade advertisement. The regional culture comes from cultural accumulation of an area in a long time and has tight relationship with the regional economy, which is promoted by the regional economy and put reactions on the regional economy in turn.Based on the relationship of regional culture and real estate advertisement, the author uses the theory of Cultural Geography and combines the theory with particular cases to analyze the actions of regional culture to real estate advertisements. This thesis takes Beijing, Shanghai, Hangzhou, Guangzhou as examples and refine the culture core of these areas, in order to tap the potentials of regional culture of our country in the future.Just from the analysis, we can discover that the regional culture of our country is worthy to communicate especially in the social consumer discourse. It also enlighten us that culture communication can be accepted more easily and can be diffused in a more energetic way and make the very regional culture to be more clear. Meanwhile, the cultural creation industry trades such as advertisement can draw the creating elements from the regional culture to make the commercial cultural communication to be more competitive.