Vanke Real Estate Advertising Forms And Study Of Culture Connotation

The basic forms and significance of advertising is to rely on various visual elements of the overall organization structure to appear, and the innovation of the forms of expression and meaning is conveyed is advertising design has been explored aspects of the study. The visual elements of the building is from the perceptual to rational logic capture process, but should not stay in the rational logic level, it needs for the sublimation of life meaning. And concurrently with the performance of enterprise culture connotation of the visual characteristics. Effective use of advertising design elements to grasp the relationship between the two, from the emotional point of view of life and cultural consumption of highly appealing to consumers, break original visual elements, and constantly seek new cultural characterization element, make the real estate advertising more connotation, make the enterprise more brand value.Vanke advertising will be able to calm gentle kindly communicate with consumer attitudes to life and views Weiweidaolai fresh meaningful. In the quick success, the real estate industry people impetuous Vanke ad reflects a culture in the United states. The attackers chose one of the most able to express the aesthetic pursuit of the industry entrepreneurs. As a real estate enterprises in Vanke’s corporate culture fusion of architectural beauty, human beauty, beauty culture and beauty of life, Vanke cultural pursuit of vigor transparent mechanism, harmonious family, no Han gas and arrogance only gentle. The enterprise culture in the United States is reflected in advertising communication. Nature can create beautiful advertising works, improve the social reputation of boost the brand, and the eventual sales soared, can be said Vanke advertising on culture at the same time also did too.This paper consists of five parts, first of all, from the advertisement form proceed with, analysed estate advertisement form characteristics, and illustrates the real estate advertisement form innovation. Vanke as an industry leader in the field of real estate advertising culture concern. Secondly, from the corporate culture and corporate culture the influence proceed with, discussed the meaning of brand and advertising culture meaning. Once again, focus on the classic advertising spent year after year studied from different aspects, description of advertisement work creation is a dynamic process, its each link with each other, are indispensable, pointed out that Vanke’s advertising is to create Vanke image of the most direct and effective way, as the final advertising cultural effect on the formation of provide the basis. Finally, Vanke brand of strategic thinking, cultural orientation the guidance of public opinion and so on, bound for the whole industry culture has remarkable promotion, aimed to give the managers and the advertising industry and the creator of the beneficial inspiration to.