Analysis On The Influential Factors Of The Vertical Collaborative Of Vegetables Supply Chain In Wuhan City

In recent years, the vegetable industry has developed into the first and largest industry of agricultural economy in Wuhan City. but in the present, there are many problems such as transaction way backward, circulation efficiency low status of supply chain, and so on. This article uses the real empirical research method, from the affect of peasant household and enterprise (including supermarket and processing enterprise) of Wuhan City vegetables vertical supply chain collaboration involved in the decision-making of the main factors for system analysis. from peasant household's angle, analyzes its basic characteristic, the choice of distribution channels as well as the main factors of sales channels choose and collaboration sales income of the farmers. The results indicated that: At present the Wuhan vegetable farmers have the aging tendency, growing longer life, low level of education, planting smaller scale, such as dispersion of the characteristics of Wuhan City vegetable sales vegetables still the way to sell mainly through trafficking, smaller proportion of sales collaboration; The peasant household chooses when the sales way main consideration for price factors, trust and convenience factors, which preferred price factors; The cooperation can enhance peasant household's management income effectively, the majority of peasant households all are willing to accept the collaboration vertical sales model. Farmers to participate in collaborative decision-making by personal characteristics, plant characteristics and the characteristics of sales, including vegetable age, educational level, the scale of cultivation, vegetable growing proportion of the total household income, farming experience, timely sales of vegetables, vegetable farmers on the sale of and the satisfaction of the customer's fixed. Related analysis result to the enterprise Indicated that, the enterprise characteristic, the transaction cost, the product characteristic, the produce market environment, enterprise's psychology anticipated is affects the enterprise cooperation behavior decision-making the important attribute, in which enterprise characteristic and the transaction cost remarkable level is highest. The enterprise scale much bigger, the transaction cost much lower, the participation vertical cooperation possibility much bigger. Next is the product type, the possibility of participating in the cooperation reducing gradually by the vegetables vulnerability characteristic influence, the enterprise to leaf, the fruits and vegetables, the root vegetable is; Then is to raw material request, the market price and enterprise's psychology anticipated. The enterprise is higher to the vegetables quality requirement, participates in the cooperation the possibility being bigger; The price undulation is bigger, the production enterprise participates in the vegetables supply chain cooperation the possibility being smaller; The enterprise and the peasant household psychology anticipated uniform degree are higher, the enterprise and the peasant household carry on the cooperation the possibility to be bigger, the cooperation relations is also stabler.Based on the supply chain vertical cooperation factor analysis of peasant household and the enterprise stratification plane influence vegetables, this article proposed optimizing the model of Wuhan vegetables supply chain vertical cooperation, and constructs from the enhancement vegetables base and the cooperative organization, the enlarge supply chain invested dynamics, and put forward the corresponding countermeasure proposal.