The Research On Development Strategy Of Longdan Dairying Group

As the development of economy, dairy plays a more and more important role in the national economy. In recent years, dairying has been developing rapidly, and it has become the sunrise industry which is energetically encouraged by the country. Meanwhile, after China's WTO accession, more foreign enterprises will engage in the competition of the Chinese dairy market. This will unavoidably bring pressure to the Chinese dairy enterprises.Under this situation, on September 22, 2003, HIT Group paid 55,300,000 yuan for Heilongjiang Dairying Group. Dairying plate of HIT Group after combination, also is Longdan Dairying Group, faced series of problems in development targets, core competition, cash flows etc. All of these problems refer to the absence of the strategy of the company. Therefore, making sure of the future development strategy is the most urgent task for Longdan Dairying Group.The research on development strategy of Longdan Dairying Group helps HIT Group make a scientific long-term strategic plan and effective measure answering external environment change in the view of development. The study helps Longdan Dairying Group clearly know the internal and external environment it faces, as well as some problems in its management, thus it can instructs the enterprise effectively use the resources to adapt to the environment, and operate well in a long period in the future.The study firstly analyses the dairying market environment in our country in order to make sure of the macroscopic and industry environment, know more clearly about the competitors, and obtain the opportunity and the threat. Secondly, the study analyses the internal environment of Longdan Dairying Group and makes sure of the advantages and disadvantages of the company. Eventually, the study proposes the long-term development strategy and function strategy by SWOT analysis in order to realize its strategic target, and brings forward the measures ensuring these strategies being put into effect smoothly.