Study On Phenol-Acetone Product Strategy Of Bluestar Corporation (Harbin)

In recent years, because petroleum resource at home and abroad became lack and the market was short of chemical products, the production and management status of many chemical enterprises took a turn for the better notably, especially, phenol and acetone industry became the line of business with high added value, phenol and acetone manufactures became high-benefit type enterprises rapidly. Bluestar Corporation (Harbin Company) as a corporation and a unique phenol and acetone enterprise of Heilongjiang Province became the biggest profit maker of Harbin City from original loss enterprise, in 2004, the corporation realized $70.00 millions profit payments and tax turnover and became the biggest benefit enterprise among Harbin's chemical industry. After our nation implemented major policy of restoring northeast old industrial base, many industrial enterprises of Heilongjiang Province also had meet unprecedented opportunity, many enterprise were tried hard to hold the opportunity, construct project and buck for development. Under the new situation, studying on phenol-acetone product strategy of Bluestar Corporation and working out product development plan could not only alleviate the shortage of phenol and acetone products of Heilongjiang market as well as northeast area market but also hold the balance in energetically developing chemical industry, integrating the structure of chemical industry, optimizing area chemical industry chain and establishing petrochemical industry base of Heilongjiang Province.This paper had analyzed the development trend of the product by investigating phenol-acetone product market of home and abroad and forecasted the product market objectively; at the same time, study on the strategy of project development had been performed in combination with the actual situation of company production and management.Based on full investigation, this paper adopted Potter's Five-Factor Model, SWOT and other analysis theory by combining technological economics with strategic management basic theory organically to analyze macro environment, industry structure, enterprise's competitive edge and opportunity as well as economic benefit of the project. The paper would provide product development strategy for phenol-acetone production and development base of Bluestar Corporation (Harbin Company) as well as have instruction and reference role for the production and development of phenol-acetone product.