Consumer View Of The Symbols Of Modern Urban Wedding Ceremony

With the advent of consumer society, the mass of (goods) consumption, not only changed people's daily lives, change people's daily life, but also change people's social relations and ways of life, people look at the changes in the world and their own The basic attitude. Of course, the special ceremony that the spread of human activities are the inevitable by the impact of consumer society, especially in urban wedding ceremony wedding ceremony was also involved, without exception, the consumption trend, wedding consumption at this stage to become the new race chase A consumer fashion, urban wedding consumption as a typical consumer behavior more traction in all directions to the social trend, pair of new consumer and not just more of a symbol, through the consumption of which reflects their identity, status , And taste, or show their own distinctive personality, the more their wedding ceremony as a social status and wealth status on the show, the essential meaning of marriage in goods under the dim fading a lot. In this paper, to participate in the observation, in-depth interviews and documentation of information law as the main method of symbols from the consumer perspective and the spread of the ceremony, the city wedding as a major consumer spending, and stresses the items in the wedding ceremony by carrying the special role Wedding ceremony and urban consumption of cultural connotation and symbolic significance. In order to make China's urban wedding ceremony to the more simple, more healthy, more economic, more civilized, more ethnic characteristics of the development and establishment.