The Study Of Marketing Tactics In China Sedan Market

"IT was the best of times, it was the worst of times", Dickens described the turbulence times in France Revolution in his book of "A Tale of Two Cities". In my opinion, it describes the dramatic change in China current sedan market rightly. As the most potential market, China sedan market is going through the transit of plan-oriented economy mode to market-oriented economy mode; also the change of consumer structure from group consume to personal consume; and the change of supply and demand relation from the sellers' market to the buyers'. The marketing tactic is bringing into full play.The text starts with the analysis of supply and demand relation and the change of marketing environment. It studies the main marketing mode and the basic marketing tactics of public relation, advertisement, promotion, price reduction and brand. Then it searches the reason that the marketing tactics are of no effect any longer. In the end it discusses the innovation of marketing tactics.