Research Of Member Warehouse Shopping Development Strategies In China

As the retail market of china fully open to foreign investment, the competition in the retail market has became to very intense in china. So there is various war about discount and sales promotion among the retail dealers.Chinese retail trade has entered the era of meager profit. For retail dealers, to inaugurating the marketing and trade form , in order to avoid vicious competition and gain the initiative and development."Membership Shopping"is obviously different from the general stores and hypermarkets.It has a unique marketing model and is prevalent in west country.But in china,the current development of Membership Shopping is very unsatisfactory.In this paper,I will research the development of Membership Shopping in china.The research will strive to achieve a certain sense of academic and practical value and provide reference for retail Enterprises,so it will lay the foundation for Membership Shopping's success.At the same time,it will provide new ideas for other retail enterprises.This paper is devide to five chapters.The first chapter is the introduction of the research paper,that includes the background, the significance,the domestic and international research developments,the research methodology,the innovation.The secondly chapter is the analysis of Membership Shopping 's development situation in china.The thirdly chapter is the feasibility analysis of developing Membership Shopping in China.The fourthly chapter is the development strategy of Membership shopping adopting in china.The fifthly chapter is the case research for Metro'development in China.