| With the increasingly fierce competition in the retail market,the competition for consumers becomes more and more important,and the marketing strategy is gradually transferred from the market center to the customer-oriented.In order to maintain long-term profits,enterprises should strive to maintain close contact with existing customers while actively developing new customers.While maintaining the relationship with existing customers and improving customer satisfaction and loyalty,the relationship marketing concept represented by membership system has become more and more popular.In recent years,the domestic membership marketing has shown a rapid development trend,any enterprise,need long-term fixed customer groups.Through membership marketing,enterprises can understand the members of the consumer behavior,the resources in the most contribution to the enterprise customers,real-time to meet customer requirements to achieve precision marketing,further enhance the lifelong service to customer members.Based on membership marketing,on the basis of related theories and literature review,with wine Ningxia Major Cellar Trading Company,helan mountain wine sales as the research object,wine of Ningxia Major Cellar Trading Company,marketing environment and the influence factors are analyzed.Based on the company profile and the implementation status of the membership marketing strategy,this paper summarizes and summarizes the current membership marketing strategies of Ningxia Major Cellar Trading Company.,and finds out the existing problems and challenges.In combination with the practical situation of wine Ningxia Major Cellar Trading Company,wine of Ningxia Major Cellar Trading Company,and traditional retail industry to carry out the membership marketing respectively put forward the targeted membership marketing strategy optimization and safeguard measures,in order to achieve enterprise to increase the sales and customer satisfaction the dual purpose of wine. |
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