| At present, the communication market is almost saturation and the market structure is nearly stable in Xi'an. The new phrase of rapid development of Xi'an Unicom needs strengthen internal management,clearer strategic positioning, innovelty development model, and seeks new business growth point. As a routine management tool for 70 percent of 500 companies, Benchmarking is an essential approach for improvement of product quality and management level.With the base of the analysis basic theory of Benchmarking, the paper projects the benchmarking index system for Xi'an Unicom according to the specific situation. Adopting the benchmarking management, the paper analyses the business capacity and make some corresponding recommendations. The research content is in the following:Firstly,In order to develop appropriate Xi'an Unicom's internal benchmarking management system, the paper takes the SWOT analysis according the charge, policy, brand, network, economic environment, competitive environment, and other aspects of Xi'an Unicom. Have reached strength,weakness,opportunity,threat of Xi'an Unicom.Secondly, Based on the previous operating capacity of the telecommunications industry analysis, the paper constructs Xi'an Unicom's internal benchmarking management system according to the specific circumstances.Thirdly,Confirming the internal objects, the paper evaluates the gap of performances between the countries and benchmark and designs the development strategy for the countries.Fourthly,Through the research of internal benchmarking analysis of the Xi'an Unicom, the paper makes a series of improvement measures to enhance its market competitiveness.Finally,To design the benchmarking early warning system. The paper designs the benchmarking early warning system for Xi'an Unicom which allows Xi'an Unicom to execute tracking monitor in long term and compare the performance with benchmark. It can reflect the gap with benchmark and remind policy makers to take effective measures to improve. |
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