The Research Of Henan Netcom Constructing The Refined Investment Management System

With the aggravated corresponding operation market competition and enterprise stock remanufacture going on the market, the pressure to enterprises from the capital market increases and the demand for profit and returns are increasingly stricter. Because the corresponding operation enterprises are technology-intense and asset-intense, their investment decision-making especially in the field of the fixed assets directly decides the survival and development of these enterprises. Therefore, enterprises should improve the core-competitiveness in the following aspects: improving enterprise investment planning system, completing evaluating and decision-making system before project, establishing and improving evaluating and testing system after project, achieving investment behavior life cycle close loop management, using the refined CAPEX management which regards enterprise value as the core of the enterprise, and improving the management level of CAPEX and resource usage efficiency.The investment management conception taking the enterprise value as the core idea,and is completely incarnate in the enteprise's evaluation of key achievements and integrated achievements. It gives emphrasis to that the all enterprise departments of the market management, assert management, budget management, investment management, engineering construction should pay attention to the benefit of the investment. This is going through the whole process of the enterprise's management. And the meantime, the headquarters, the regional office, and finally the filiale office, all these layers can make decisions of investment which are propitiou to increase the enterprise's value. This requires the people whoever make decision or concretely operate and embody the decision to be able to deeply understand the key factor to affect the enterprise's value and to make any kind of management decision based on the value oriented, so that the goal of enterprise's continuate development can be achieved. The key job of this article is the studying of how Henan Net constructs the fine investment management system. The article includes four parts. First, it discusses that fine investment management is necessary for a communication enterprise to develop. Second, it discusses the status quo of Henan Net's investment management and the problems existed. In the third part, it makes a summary of the Henan Net's investment stratagem based on the value guided and investment evaluation management. And the last part constructs the system of Henan Net's fine investment management from the aspect of investment direction, investment structure, investment decision, investment assessment, investment evaluation, investment control based on value guided.