| With the quick development of real estate industry, consumer's constant improvement, the marketing plan of the real estate develops fast. The marketing plan of the real estate is in the big background of development. According to consumer's future expect, the realistic need, the marketing competition situation, and the marketing plan sets the real estate in core position by offering the market subdivision. The purpose is satisfying customer's need. And then establishes the whole set of worth system for the development company in order to carry out difference strategy from other companies. The marketing plan of real estate can better satisfy the need of consumer, live quality etc. It brings a larger profits promotes to develop a company etc. Therefore, to the management of that movable whole process, the marketing plan of real estate is more important. This text point is from the establishment, carrying into execution and control of the marketing plan of real estate to take in to study for its management problem.With analyzing the contents, characteristic, the fixed position and marketing strategy of the marketing plan, we can carry on the research of laying a course of the real estate. With analyzing human resource and other preparation of the organization, we can carry on a real estate marketing plan an implement of research. With analyzing the method of control and the strategy, we can carry on the research of the marketing control of the real estate. By the management of the whole process of the marketing plan, we can raise management level, promote our country housing system to reform, improve the citizen's living environment, change the citizen's life style, and provide a possible condition for the establishment harmonious social prospect target. |
