WAP Market Analysis And Strategy Research

With the development of China's mobile communications, the business market of value-added is getting flourishing more and more, and has gained a great achievement. As one of the important parts of it, WAP business keeps on with the continuous transformation of the market, exploring its development direction actively, and showing up its inspired potential. The coming time of 3G license awarded will be a tough motivate for the requirements of the market exploitation of WAP business.The paper starts with the development status of overseas WAP business market, taking the domestic WAP business market development macroscopical environment as background, and deeply analyses the WAP business market environment by means of PEST Model, SOWT Model, and Five-Dimension Model etc. Then according to the conclusion and application attributes of subscribers, it makes the market planning and strategy for the WAP business of current and 3G mobile communications environment which will be commercial in future. Finally, based on the current development stage of WAP business, it brings out the forecast of the trend, the expectation after 3G license awarded, and provides some advice as the view of communication monitor, service, and industrial chain.