Strategy Study Of China TieTong Internet Value-added Business

With the information and communication technology development and extension of the scope of business operations, all the connotations of business will continue to expand the business of telecom operators a wide range of types to enter the world. Country in 2008 formally announced the restructuring of telecommunications, as well as China's three largest telecommunications carriers to obtain large full-service license, telecommunications operators are generally recognized that the enormous size of the market the telecommunications industry, development prospects, but more competition. Operators must be competition in the whole business of positioning their business strategy, do a good strategic choice to play their own advantages, can enhancing strong points and avoid weaknesses in the intense market competition to achieve long-term development and long-term interests in order to achieve to improve their market share and profitsOver the past decade is the rapid development of China's telecommunications industry of the period, in the development process of national government control of the license held by telecommunications operators, in terms of policy for the telecom operators to develop a business strategy, the objective is also to enable telecom operators to develop business focused relatively , such as the development of fixed-line China Telecom, China Mobile to develop mobile phones, have made noteworthy achievements in the world; was set up China Unicom, China Netcom, China Tietong has its own business development strategy has also identified the key business. Now, the whole business situation, the enterprise telecom operators are actively identifying competitive business strategies, a more prominent focus on the business to its own advantages to promote the business advantages, the use of the advantages of full-service business to meet the competitive environment of rapid development.2001, 2008, opening the six basic telecommunications operators is one, after more than seven years of operation, in the business and operations has accumulated a certain amount of experience, after the reorganization of the telecommunications industry, China Tietong, as China Mobile Group subsidiary to operate independently. In this paper, how to choose China Tietong Internet value-added business strategy main line, how to enhance strong points and avoid weaknesses, a disadvantage of existing resources in the circumstances, and develop the Internet business, resolving the issue of the survival of listed companies to make up for China Mobile broadband services disadvantage; from the significance of corporate strategy, domestic and foreign telecom operators, such as business studies on the Internet began analysis of the domestic telecom operators in their business strategy, summed up the strategic business operations and trends in the law, China Tietong to identify gaps in business, in China Tietong market based on business strategy, the Guangdong branch of China Tietong Internet value-added business strategic positioning, business strategy and the implementation and effectiveness of an in-depth analysis and discussion.