Marketing Strategy Research On Value-added Services Of Chongqing Telecom

Along with the rapid development of technology and user needs change, the traditional voice business model has begun to waver. The voice business of Chongqing Telecom was declining. Chongqing Telecom is facing unprecedented difficulties. At present only the rapid development of value-added services to enterprises chance of survival. While various operators have vigorously develop value-added services, which will become the focus of competition.This paper summarizes the market competition, operating status and development trend of the Chongqing Telecom in developing value-added business. Through market research, the total market of value-added business in the next year can be forecasts. Survey results showed that the use of value-added business groups are toward business customers,the market in rural areas there is still a significant development. Value-added services market development promising, but competition will become more intense next year. China Mobile and China Unicom will become main competitors.Chongqing Telecom should have shifted the focus of the development potential of the business. Mature business on the stock should be guaranteed revenue and market share decline. Chongqing Telecom must adjust it's product strategies, pricing strategies, and optimize marketing channels for promotional work. In addition, Chongqing Telecom should also be implemented CS customer satisfaction strategy. Through Relationship Marketing handle well the relationship between enterprises and consumers.