The Positioning & Promotion Strategies Research Of Milk Companion Product About Wondersun Company

With the rapid development of market economy, the fast moving consumer goods industry competition intensified, in order to maintain the vitality of the market, and expand market share, enhance brand image and promote sales growth, the research and development of new products ready and it is imperative.This article bases on two major studies about the new product development positioning and promotion of dairy, it uses all kinds of market research tools such as: qualitative research (depth interviews) and quantitative research (street interviews )to list the market operating feasibility of new products development, marketing model uses: Michael. Porter analysis of the competitiveness of the industry, SWOT analysis, 4 P, 4C, and other related theories, from different angles positioning the product, for example:the selling point products, prices, channels, promotions, in order to formulate effective strategies to promote development of the new products. Through research we conclude that the development of Wondersun milk companion is practicable, so ,according to market statement, the company will enter the infant market, and set up milk companion market leadership position, start from relieving fever and help digestion ,develop infant milk companion, and strictly control product cost, moderate pricing, the country's capital city as a major sales channel carry out distribut system to expand product distribution systems. From all aspects of a variety of ways to promote development of new products, drawing media plan, making out public relations campaigns , raising products awareness; the sales promotion to dealers,enforce consumer promotions to consumer.Through this paper, we know of the market feasibility study is important to product marketing, and correct development positioning and viable product promotion strategy is secret weapon enterprises will be able to profit, thereby creating economic and social benefits.