A Study On The Problems And Strategies About TV Advertisement Of Domestic Infant Milk Power

With the gradual implementation of China’s "couples will be allowed to have twochildren if one of the parents is an only-child" policy. And Chinese will soon celebrate a newround of baby boom in2015, China’s domestic infant formula market will usher in a goodopportunity for development. After the melamine incident, Domestic infant milk powderstraight hearts of the people a sense of trust in decline. Advertising as a means of productpromotion for product promotion and marketing services. This article attempts to analyze thedomestic infant milk powder of television advertising problems, from the perspective of theaudience, put forward the corresponding TV ads strategy. I intended to find these issues andput forward to strategy, Guide enterprises targeted audiences to accept and welcome therelease of a television commercial infant milk powder, to improve the effectiveness of TVadvertising infant milk powder,Thereby improving the company’s marketing performance,boost domestic infant milk powder after the merger and reorganization in the market can be"counter-attack" success in the future.Chapter for the preface，this article focused on the research background，researchsignificance，research methods and research ideas. Chapter II discussed at the basis theory onsituation of China television commercials and infant milk powder and domestic infantmilk powder pointed out the problems in television commercials。in order to build a solidtheoretical platform structures for the after chapters．Chapter III analyzed the parents as themain target audience of television advertising which behavior and psychologicalcharacteristics and the acceptance process of the audience to infant milk powder of TVadvertising, in order to provide guidance to develop infant milk powder of TV advertisingstrategies for enterprises．Chapter IV of this article are focused on mainly the development ofspecific strategies for infant milk powder of TV advertising，based on the domestic televisionadvertising infant milk powder problems and characteristics of young parents.Chapter V To"Erie infant formula" for the case are described taking a step forward.The last part of thisarticle pointed out the conclusion of the study and future research directions．...