Jinjiang Star High-tech Zone Hotel Marketing Innovation Research

In the late of 1990s, there are many economic-type hotels where can meet public class consumer demand emergence with the domestic resident's income level and the domestic tourism rising. The economic-type hotel is beneficial for consumer such as benefit of price and clean, efficient, safe, comfortable. In recent years, the economic-type hotel brands haveemerged, the market format constant innovation. The competitions get fierce between hotels. So if the hotels want to win the fierce competition, they must solve the problems of marketing of the economicholels.This paper's research object is marketing innovation of Jinjiang Star High-tech zone hotel. First of all,the hotel's marketing theories were reviewed, and the concept of economic-type hotel and features are described. And then the environment of Jinjiang Star High-tech Hotel be detailed analysis. Its marketing problems pointed out. Finally, the marketing innovation programs of Jinjiang Star High-tech zone Hotel be advanced from the hotel's positioning, product strategy, marketing strategy, sales channel strategy.