The Research About Chinese Governmental Control On On-line Games Industry (1996-2007)

On-line game seems like a double-edged sword, which creates great economic value, at the mean time causes a series of society issues .So there exist many different arguments about on line games development nowadays. In recent years ,with the on line game's rapid development, more and more people focus on the governmental control on this industry .However, by means of looking into thousands of passages and papers related, the author finds there have been much analysis about network game industry development in theory, but little research as to how does government manage this industry. Therefore, it is very necessary to retrospect what actions China government has taken to on-line game industry in recent decade, and to draw some conclusion to the management experience and failures, also to point out how to implement government control to this field in the future. Based on above considerations, the author is writing this paper by on-site investigation and much first-hand data analysis, in order to raise quality suggestions for governmental control on on-line game field.The body of this paper is divided into 4 parts: Part 1 shows the background of government control to on-line game, one factor is both good and bad society effects have exposed, the other one is trigged by game boys' parents and government management function. Part 2 goes through on-line game development, also retrospect 3 milestones with characters of China governmental control in this field from 1996-2007.Part 3 summarizes the evaluation about the government control effect and main issues existed. The effect results from 4 factors, including on-line game content control, new game research and development, game type and internet bar management .The issues are focused on government support, controlling object, method and framework. Part 4 points out what's the author's thought about this topic .it is viewed both in micro and macro sides: the long term solution is in macro view of the main issues pointed in Part 3 ,and also discussing the hot problem which occurs in governmental control to on-line game in micro view ,which is hopefully taken reference by government. Comparison methodology is widely used in this paper ,the comparison is not only between China governmental control to on-line game industry and comics industry, but also between China and Korea.