Jilin Province, Antu County Tourism Image Design And Communication

Accurate image of a successful tourist signs to attract tourists, tourists travel to the choice of the final analysis, a psychological process, it is necessary psychological perspective of tourists tourist destination, further strengthening our tourism source market, image and recognition of connections. Increased competition has led to the tourism industry experienced a resource-driven, product-driven entered the image-driven stage, so the county tourism image design in the new period, increasing attention from all. With rich tourist resources Antu County, for example, from Antu County present situation of tourism development, analysis of Antu County, the characteristics of tourism resources, as well as the achievements and problems in analysis.The use of tourism theory and method of image design was constructed, including an overall image, conceptual basis, conduct and image, visual image of the tourism image, including a more comprehensive system, thus completing the whole of the county regional tourism image design basic research. Marketing Studies in the Customer Value Theory and the Corporate Identity System (CIS) in the tourism image of the design and dissemination of the irreplaceable role to play through from the inside to the outside of the city's deep excavation and packaging, so that the town exudes sex-oriented image.In this paper, tourism, tourism geography, regional geography, behavioral geography, tourism planning science, marketing, communications and other related theories, from a theoretical study of customer value theory, CIS theory and the relationship between urban tourism image . From the practice of Jilin Province, Antu County Tourism Image to design and determine the image of the major means of transmission. Full-text includes the following sections:First, on the importance of tourism destination image, as well as to establish the importance of the county tourism image.The second part of Antu County, local studies, including analysis of tourism resources, local contextual analysis and the analysis of the results of a questionnaire survey of tourists, from which to explore County Antu County Tourism features.The third part is determined according to the analysis of the second part of Antu County, the county tourism image of the location - "Changbai Mountain, the springs of the village," "look at where the Dragon of China's last dynasty," Shaping the concept of image, design visual identity system, and design of tourism practitioners Members of the public and government departments conduct and image, combined with the specific circumstances of Antu County, the main way to determine the image of the transmission.