The Xiajin Economy Development Area Marketing Strategy Research

1984 establish, China development area development construction obtained to make the person focus attention of achievement, especially nation class development area, at success create an environment good, the function be perfect and be full of source of vitality and vitality of modernization industrial park of in the meantime, emolliently pulled to move place district economy society of fast development.Development area of fast development, for our country attraction foreign capital, usher in forerunner technique and management, development talented person, come together Gao Xin's technique industry, excellent turn a distribution of industry, push industry technique progress exertive huge function.Xiajin economy development the area start to set up in 1996, experience successively a decade change at 2006 April re-pass to examine, promote for province class economy development area, and named after "Xiajin economy development area".This text first to the economy of the Xiajin development area of whole general situation, exterior environment and inner part the condition carried on detailed of elaborate, then analysis Xiajin economy development area economy development the problem exist by the marketing in the process, then opposite face of advantage, bad situation, threat carry on SWOT analysis with opportunity, end, on this foundation, get Xiajin economy development area of marketing strategy should adopt the brand marketing of whole strategy namely integration marketing dissemination strategy.Because of complexity and special of development area marketing, make tradition of marketing combination the theories(4 P, 4 C, 4 R, 7 P...etc.) be very difficult direct shine on to move development area marketing in.So fore person research result of foundation up, combine a market marketing theories of latest make progress, put forward development area marketing here of"eight rightness"(8 P&8 C) combination main factorProduct-customer combination, price-cost combination, outlet-convenience combination, promote sales-communication combination, personnel-satisfaction combination, process-coherent combination, having material form demonstration-credibility combination and cooperation-be in conjunction with combination.Special from the organization, culture and talented person, the prop up of strategy of the results marketing guarantee the aspect made thorough of study.