Study On The Brand Building And Marketing Strategies Of Tianjin Economic-Technological Development Area (TEDA)

Since the beginning of 21st century, competition among cities is becoming increasingly intensified under the Economic Globalization. If one city wants to achieve a very good development, it must have the courage to face competition, through various ways and means to win the competition, and create a good city brand is one of the important way to winning the competition. A city well - known international brands can bring more development resources and opportunities to the city, the taste and image of cities can be upgraded, public confidence and pride can be enhanced and the city can win in the fierce competition.TEDA as a china first state - level technological development zones, as a focus on economic development area, is facing intense competition at home and abroad many similar region. Mold loud TEDA city brand is an important link in more attention and investment in the region. This article studies of TEDA city brand molding and marketing strategies, hope from theory to practice for the TEDA Urban brand - shaping of providing a viable way to help the region develop better.At first, this article on urban brand research on theory and analysis of the related concepts, in the second, analysis of Seoul, Dalian, two cities at home and abroad case for building City brand more successful, thirdly, analysis of the problems on the status quo of TEDA city brand building; and then, it put forward the orientation of TEDA city brand core value and analysis of TEDA city brand planning, development, promotion of concrete methods ; finally, from the government, enterprises,residents and social organizations' perspective, in terms of promotion and marketing city brand gave suggestions. This article put forward the theory and practice of city brand building and marketing methods, and I hope to reference significance of its kind in the country.