Research On The Performance Appraisal The Marketing Personnel Of Shandong Xiaoya Group

Along with the economical globalization and the information time arrival, the enterprise generally faces is coming from the globalization, new technical, the cost control and the management change challenge, the enterprise must in the keen competition neutrality to the invincible position, must have to pay great attention to the choice and the transformation which the enterprise marketing aspect should carry on, carries on aspect the and so on marketing idea, marketing method, marketing market, marketing organization innovation.All marketing innovation can not leave the marketing personnel, how comprehensively carries on, the science effective inspection to the marketing personnel, trains the outstanding marketing personnel, fully arouses the marketing personnel's enthusiasm, effectively drove it is the enterprise work, this is a question which each enterprise all must have to face.Enterprise's staff loyalty, the customer loyalty, the brand loyalty decision enterprise's destiny, staff loyalty is the enterprise long term development and the good achievements guarantee, loyal is the successful cornerstone.In the text the main purpose of research by the investigation and analysis of the current performance appraisal situation of the marketing personnel in Xiaoya Group at present, set up to the performance appraisal system of the marketing personnel of Xiaoya Group based on loyalty. Pass the setting-up of the new system, really reflect the " people one " thoughts of enterprises, is it apply work feedback, remuneration management, regularization of employment and work in improving of staff to scientific to enable it.In the text, 360 degree performance appraisal law is adopted which is prevail relatively at present, the content includes three main indexes of evaluation: the ability, attitude based on loyalty, achievement, set up a lot of inferior indexes in addition, appraising the marketing personnel from determining the nature and fixing quantify. The appraised subject divided into three parts according to the actual conditions: higher authorities, one's own and customer.This text designs marketing personnel's achievement index system rationally according to relevant principles during the process of implementing the quantization performance appraisal, the performance appraisal indexes are fix on by Delphi method with scientific law also at the same time, implementing the dimensionality reduction with factorial analysis, get the index that can reflect the whole state in an all-round way, reduce appraiser's work load like this, is it assess accurate to make. Use analytic hierarchy process confirm the weight coefficient of indexes, confirm each appraiser subject assess weight, main index weight of different purposes accounted for among them. Receive each of marketing personnel's comprehensive mark of performance through converting.The result proved that, examines and critiques the system of marketing personnel based on the loyal Xiaoya Group the effect to be good in the practical application. The enterprise stimulates each staff's work enthusiasm and the innovation spirit, impels staff's ability development and the on potential development, forms a high efficiency the work team.