A Securities Company's Marketing Personnel Diversified Performance Appraisal System Optimization Research

At present, China's securities companies financial products from single to diversity, the company's securities brokerage business from channel service to product sales service. This means that the multifunctional Department Sales Department of securities companies to change company image, product promotion, marketing, channel cooperation, customer relationship management, product sales and other functions as one of the. To improve the human resources management of the securities company business department is beneficial to reduce the turnover rate of the business department, improve the enthusiasm of the staff, enhance the loyalty of employees and improve the core competitiveness of enterprises.In this paper, A securities company as an example, introduces the current situation of marketing personnel performance appraisal of A securities company from the performance evaluation index, method, subject, implementation, application and so on; analyses the problems and reasons of A securities company's marketing staff performance through the questionnaire survey method; on this basis, combined with the A securities, the current actual situation, the development strategy of A securities company as the foundation, the design of employee performance appraisal system of A Securities Sales Department through the balanced scorecard, key performance index method, target management method, establish a multi subject, multi-level performance evaluation system, improve the Sales Department of A securities company employee performance appraisal the feedback process, strengthen the results of performance evaluation of enterprise marketing personnel application; at the same time, in order to guarantee the performance appraisal system of the marketing personnel of A securities company smoothly Implementation of from multiple aspects of the organization system construction, the performance appraisal system, corporate culture, employees' ideological education, training and education proposed the implementation of security measures; finally, the performance evaluation system of a securities company in the application effect were introduced, to a securities company marketing staff performance appraisal system is verified. This paper aims to provide reference for the A company to improve and improve the performance management, to provide ideas and methods can be valuable for similar domestic enterprises to the effective implementation of performance appraisal.