The Marketing Strategy Study Of Liaoyang Yibang New Type Construction Material Co.,Ltd.

With theory and methodology of modern marketing management, this thesis studied the marketing strategy of Liaoyang Yibang New Type Construction Material Co., Ltd. - A private owned company. (Called "Yibang" in the following content.)The thesis started from the current marketing situation, found out the problems of related aspects,From the top view of establishing the company strategy plan through the modern of management theory of modern marketing management, to total verification of implementation tactics, found out the potential problems of operations and marketing.Based on analysis of common environment and industrial environment for company, based on analysis of demand and supply, based on analysis of advantage and disadvantage of company itself, based on analysis of environment opportunities and threat, closely surrounded by the major elements of operation and marketing management, pointed out the solution for above problems - Design of marketing system for Yibang.Moreover, For other private owners of enterprise, this thesis also provided advise on how to promote the capability of marketing strategy, how to enforce the construction of company culture, how to set up a high capability, normalization management team, how to consummate the system of encouragement and restriction, how to speed the information communication, how to enlarge the guarantee for product development and implementation of operation and marketing strategy.The research of this thesis is not only for Yibang, but also give good direction and reference for other related private owned enterprise.The research of this topic will be continue in the future practice and will get more perfect and more deepen.