Study Of Marketing And Strategy For Genescience Die Casting Co., Ltd

With the unprecedented development of the aluminum die casting industry of China, the demands for the aluminum die casting products are keeping rising. The number of the suppliers is great, there are 6000 die casting companies around in china per latest statistic data while the quality of service is different. At present the domestic aluminum die casting products market shows the characteristic of buyer market-At the same time, the behaviors of the customers are maturating. For the manufacturers of the aluminum die casting products, the demands of the clients' are the center of the enterprises' marketing. Only the customers' needs for products, prices, purchasing channels, services are well satisfied, can the enterprises get their existing and development? This paper makes Genescience die casting company's marketing for the aluminum die casting products in China the study object and the research content. It probes into the marketing content of Genescience die casting Company in China from the theory and practice, sequentially finds out the way out for the development of Genescience die casting Company in aluminum die casting field.On the basis of the characteristics of industrial products, this paper studies the marketing activity of Genescience die casting Company all-roundly by starting with the aspects of products, prices, sales promotion, channel and the satisfaction of the users. This paper subdivides the target market of Genescience die casting Company through analyzing the marketing environment of aluminum die casting products market and the characteristics of the Genescience die casting Company. Moreover, it makes corresponding marketing strategy, according to the target market characteristics of demand and the purchase. Therefore, this paper studies is significantly guiding and practicing application for the Genescience die casting Company's marketing for the aluminum die casting products.