An Empirical Study On Business Travel Satisfaction In Shanghai Xujiahui

Business travel has developmented rapidly in the world since the 1950s, and has always maintained a relatively high speed of development. In recent years, the number of China's business tourists has maintained a sustained and stable growth. In the new century, tourism has increased as the hot spot of the economic development, has seen as the pillar industries or oriented industries by many areas of industry. The traditional tourism as the leisure tourism is affected by the economic income, working hours and season. It has some features as fragile sensitive, elasticity of demand, market volatility. Therefore, in order to achieve sustainable tourism development, we must vigorously develop the business travel market value,and expand the role of the field of business travel. Business Travel can play a very good window role for the development of a city, to promote the city's economic development and political prosperity.Xujiahui as an important Central Business District is the economic and cultural exchange center. It has focused a great deal of financial, insurance, trade, information and intermediary service institutions,has substantial business office, hotel apartments, and other supporting facilities. It has improved the municipal transport and communications conditions and facilitated the establishment of modern business activities. The satisfaction of empirical research of business tourism for this region can reflect the real problem and proposed the better strategies to improve business tourism.This paper has done a empirical research of the satisfaction of the business tourism as a case of Shanghai Xujiahui. The main method of this empirical research is the survey. The paper has summed up the historical development characteristics and other factors of business tourism on the base of literature research. It has accessed the first-hand information through the survey,used the statistical software of spssl3 and the theory of IPA to get the data. Through analysis and research of this data, it has learned the status of business tourists satisfacation about Xujiahui district,analyses the main problem of business tourism development in the region. Finally, this paper proposes a series of measures and strategies which are suitable for the development of business tourism in Xujiahui,hopes it will play a important role to the future development.