Research On The Marketing Of Anhui Ruisen Auto Trading Company

Early 20th century, the Marketing Theory is produced in the United States. After a century of continual development and improvement, it has been wide applied in type of enterprises in the world. Now, with the growing competition, there is a big strife in the segment market. Under the background, the 4S modes, which born in the late 20th century Europe, soon overwhelm the world. Some companies and distributors of automobile manufacturing in China introduce 4S store mode actively. And they have digested and innovated it successful in sales module, after-sales serves module, spare parts supply module, and feedback module.This article introduces the car trade marketing strategy from micro level first. The author depends on Anhui Ruisen car limited company as a real case and analyses the marketing strategy research about the theory. At the same time, he also built a theoretical framework about marketing strategy of auto. And the second, the author also does a detailed analysis about the internal and external environment and the actuality of strengths, weaknesses, opportunities and threats with PEST analysis and SWOT analysis methodologies and tools. Meanwhile, he make a marketing strategy adapt to the company, using the 4C as the guide, use the 4P as the adjust gist. Finally, the level of analysis used to identify the company marketing strategy and the problems that exist in a down-to-earth analysis, the establishment of a marketing strategy Ruisen Auto Trading Company the feasibility of the programme and the implementation of the safeguard measures.