Full Service Marketing Strategy Of China Mobile Qitaihe Branch

In the whole business operation "shedding period", and the surface charges of themeans of competition may also work, but the final depth competition chips will be allbusiness. On May17,2009, the41st world telecom, China mobile, China telecom andChina unicom the three telecommunication operators comprehensive open3g businessmarketing, after restructuring with operators as the core of China’s communicationindustry ushered in the new round of competition.Application of the theory of marketing, SWOT, this article discusses thecommunication development strengths, weaknesses and core competitiveness, putforward how to improve the ability of all business operations, for the cause of regionaltrapped telecommunication industry development at present stage, puts forward thedevelopment bottleneck of marketing strategy.Study the main purpose of this paper is to analyze regional communicationsbusiness development status, further research for the communications industrydevelopment of inner and outer drive, how to rely on their own advantages, the use ofthe external environment, provides some reference for the regional total business fastdevelopment of resources.