Research On Marketing Stactics Of Fishman's Barbecue House

In this paper, according to Philip Kotler's great marketing theories of 11P , I make an plan on marketing and business activities for the Fisherman's Barbecue House in the creation and business process. In this paper, through the use of 4P strategy, which is Probing, Partitioning, Prioritizing and Positioning, I make an analysis on the economic situation and status of restaurant development of Beijing , the environmental of Fisherman's Barbecue House in the GUI Street, the customer demand and competitors, so I determine the target groups and market positioning of the fisherman barbecue house. Then using 6 P, that is Production, Price, Place, Promotion, Politics , Public Relation and People , I identify the marketing strategy of Fisherman's Barbecue House . Finally I hope to provide some reference and inspiration for the industry's marketing and management.