Study Of GE Security Company Marketing Strategy

This thesis discussed GE Security company strategy in domestic of China, by using management theories. GE Company joins security market by purchasing the newest and advanced security products including CCTV, Access control and Intrusion. China security market is growing, GE Security Company focuses on the development of security market, and has earned the large revenue. By the useful strategy, GE Security company share ideal percent. But the security market is closing saturation and the market is becoming difficult.It means that researching the Security company strategy, discuss the advanced and shortage, analysis the internal and external environment, by SWOT methods. Based on the development need and market character, How to coordinate product, manage channels and projects effectively, in order to touch success in security market.