Value-Added Service Analysis And Marketing Strategies

With the deepening of China telecommunications system reform, the long-termmonopoly condition has been totally broken down, now the market competitionbecame intense. As the traditional communication operator, CNC HohhotCommunications corporation (Abbreviated as: Hohhot CNC) is in the inferiorposition in competing with China Mobile and China Unicom, it's easily replaced byother competitors and business income declined. At the same time, China Telecom(Northern Company) has begun to compete fiercely with Hohhot CNC in the fieldsof fixed-line telephones business, data service and value-added service, thusworsening the environment of the original fierce market competition.Hohhot CNC founded the New Service Development Center in 2004, intending toestablish a special value-added service solely responsible for the development ofvalue-added service on the basis of maintaining the present of fixed-line telephonebusiness, PHS business and broadband service, in order to get rid of suchdisadvantageous situation, look for new growth chance and keep the sustainabledevelopment on business, etfectively enhanced the enterprises' income, prevent therevenue from coming down, all these make Huhhot CNC take on a new look andgreatly benefited financially.With the fixed-line, PHS, broadband services from the development trend of the strong development of the current efforts to retain, in the face of fixed-line market is gradually replaced by the mobile phone trends, in the existing circumstances of how to maintain the development of enterprises and increase their profits, Hohhot become an important issue before the Netcom .