Carrefour In The Competition Strategy Research Of Liaoning

Carrefour, founded in 1959, as Europe's largest retailer, the world's second largest international retail chains Group since 1995 to enter the Chinese market will open with brilliant speed and the most flexible mode of development of the Chinese market opportunity. To 2004 when then had Shan Diannian the sales volume to amount to morethan 320 million Yuan, the Chinese area year sales volume 13.4 billion Yuan, the gate shop quantity 41 result. But until 2006 year's end,family Le Fu in the Chinese area gate shop had achieved 88, comparewhen 2004 increased a time to have -odd.Carrefour in the competitive strategy of Liaoning research topics for Carrefour in the context of the current competitive strategy of Liaoning is the main competitor to contrast some of these major competitors including Wal-Mart, Hymall, Beijing Hualian, Dashang New-mark supermarket.Wal-Mart opened in the initial stage of China is the operating principle of its traditional focus on logistics center open to increase the scale and efficiency of the logistics center. But because most of this method in the Chinese market than anticipated, it started instead of leaping similar Carrefour opened strategy.Beijing Hualian take "the low cost, the low investment, the high benefit, the high production leaves" as the management principle, specially permits the alliance management way,formed by the standard supermarket, has greatly sold the field,convenience store primarily business condition, similarly used jumping-like opened a shop the strategy to increase the gate shop in the short time each place.Dashang group is the northeast first big merchant militia,for several year big business groups by the different common speed,only "attack the city to plunder", in 2004 has bought in 31 new members.Innovation place: This paper is based on detailed market research data based on the business strategy adjustment has just the beginning of a certain forward-looking tracking survey research, hope to the Liaoning region to provide effective development of the supermarket and retail reference.