| Advertisement is inseparable in our life like the combination of water,sunlight and air. The advertisement has boosted in the past 30 years with the development of China's politics, economy and culture. Its development has surpassed the realm of business, and spread among people's everyday life.It is also become a commercial and culture phenomenon with popularity.As defined by David Ogilvy,"Our aim is sale ,or ,no advertisements."In fact,whether you admit or not, advertisements are inflecting all lines of our society,from elites of society to populace,from our sense of worth to the routine activities,from our life guidelines to our colloquial languages,etc..Advertisement has become a conspicuous cultural media. Humanism is a characteristic and also a key content of fundmental spirits of Chinese culture. Recently, Humanism become stronger and stronger in China, which embanks Chinese culture of care of human. Modern advertisements express more and more on humanity,human feeling,human libido and personality.However,the lack of Humanism is very common in China advertisement due to profit-chasing of advertisement itself and lack of social responsibility among advertisers.Some advertisements without humanism are often shown these days.Humanism is a necessary speciality of advertisements,and ultimate method of moving customers.Good advertisement is a good promotion of products,it also likes any other aesthetical things which touch us innerly.Base on many examples,the article illustrates the following 5 aspects on humanism of modern advertisements:connotations,theoretical basis,expressions,lackness and ways of dealing with the loss of humanism. |
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