The Research Of Chinese Heimtextile Brand And The Style Of Product Design

Along with continuous develop of science and technology and the universality in society, the modern heimtextile business become more and more small in differences of the technique and most business all appear the phenomenon that the product turn to same quality. The market of Chinese heimtextile is confused and the circumstance is not fresh which the domestic business copy abroad and the small business copy big in design. This is very disadvantageous for the development of future, and we hope more people to think highly of it. If want to treat the development of modern heimtextile correctly, we have to understand the style of product design and present conditions of market of local brand. And we must understand differences between local business and the abroad.This thesis is emphasize the importance of fixed position and the character of heimtextile through the analysis of the relation between the brand, the mental state of consumers and the style of product design. With famous brand research in the locality, by the comparison between domestic heimtextile brand and foreign brand, and the analysis of present conditions of Chinese heimtextile market, we can find out the shortage of local heimtextile. To look into the future of the trend of heimtextile: to expand the thinking—design and innovation, perfect combination of national element and international vogue.