Design And Promotion Of Soviet-style Pastry Brand Visual Image

Firstly,the literature analysis method was used to collect the literature about the content of the Su-style pastry brand and the visual image design.By reading the literature and books and combining the knowledge learned,the article understands the related concepts involved.It lays a theoretical foundation for follow-up research and practice.The types,characteristics and cultural characteristics about Su-style pastry are discussed.The article analyzes the Su-style pastry brand positioning from the perspective of market and culture,and discusses the development status and visual image design about the Su-style pastry brand.By exploring the current status about the promotion of Soviet-style noodle brand in the new media environment,and this article tries to infer its future development trend.Based on this background analysis,the visual image design about the Su-style pastry brand is explored.The article is mainly divided into three parts.First,the article analyzes the visual image design elements,including the text,color,packaging,and logo design for the brand image;secondly,it explores the principles about the visual image design of the Su-style pastry brand;Finally,the case of visual image design is analyzed,and the main research brand objects are Suzhou Daoxiang Village,Deyuelou and Songhelou.Through the first three parts of research and investigation,it is found that the brand's visual image needs to keep pace with the times in order to adapt to the modern people's aesthetic principles.This article focuses on the Soviet-style pastry brand image design.This research can enrich the visual image design about the Su-style pastry brand,and provide reference value for the visual image design and brand promotion in the future,so as to promote its innovation and development.