Girl Style Clothing Brand Lalabobo Brand Positioning And Design Strategy Studies

Chinese women’s market is growing rapidly, the positioning of women in the continuousmarket segmentation, current researchers to focus more on the development of relativelysophisticated, highly competitive mature ladies market and related research on the brand. Thegirls wear as one of the more eye-catching sub-categories in the market and gradually expand theshare, but the length of correlation analysis on the local girls wear brand is not too much.Therefore, this paper focused on the status quo of China’s domestic market girl style clothinganalyze anatomy, starting from the girls wear brand lalabobo case, cited and summarized a lot ofbrands and brand of practical experience accumulated data, the use of brand, designmanagement, marketing cross theoretical knowledge, psychology and other disciplines, hastaken the literature refer to the methods of market research questionnaire, comparative analysisof various methods of research methods to study the subject of the paper. Divided into thefollowing components, the first starting from lalabobo brand background, from practicalexperience to the management team ’s performance and then to several aspects of compositionand trends analysis of the reasons for the choice of the brand as a case study, the remainder ofthe paper the credibility of the content to make basic set reconcile bedding. Next, the status ofthe girl style clothing brands on the market are analyzed from the division of the market, analyzethe current situation and the status of the market respectively domestic and foreign brandslalabobo brand and make use of the market study of five "r" method of analysis. Through marketsurvey on the case brand positioning, core competitiveness analysis, leads to the " Tide brand " isdefined and compared lalabobo and " Tide brand," the similarities and differences. The fifthchapter lalabobo brand design strategy for the actual operation of the relevant case analysis,design and management team to build on the research and development process management,innovation and design strategy, product portfolio strategy for case described and presented fabdesign rules guiding principles and28, and proposed business-to-business self-positioning principle requires designers and designers. Finally, the paper summarizes girl style branddevelopment opportunities on how to face the challenges of product innovation and supply chainupgrade, elaborate design to bring the brand ’s core values, while designers and companies tostand green, and sustainable development perspective challenge.