The Theory And Practical Application Of Tourism Industry Cluster About Rural Tourism

Cluster in space is one of the basic characteristics of the rural tourism development. Along with the booming development of rural tourism in our courtry,the first step appeared a kind of new rural tourism industry cluster in around of Metropolis and scenic spots area. But in the theory field,no people studied the rural tourism industry cluster systematically. This paper,thus,by the application of some correlative knowledge of tourism,economics,management,sociology and so on,constructs the thesis system of rural tourism industrial cluster from the angle of the medium view on the basis of the characteristics of rural tourism and tourism industrial cluster according to the latest theories and method of the domestic and international academic circles,analyze the possibility and necessity of rural tourism industrial cluster,and take HuangPi Distract in WuHan as an example,carry on positive analysis.The thesis consists of 5 chapters:In Chapter 1,the author reaches a full grasp of the latest movements in tourism industrial cluster by analyzing the research result of tourism industrial cluster in domestical and international systematically,carry on summary and prospect. Put forward the frame of this text research contents and studying method on this foundation.In Chapter 2,Basic concept and the theories part,the author gives a definition on the rural tourism,tourism industrial,tourism industrial cluster,rural tourism industrial cluster. And give a discrimination on the characteristic of rural tourism and tourism industrial cluster systematically,put forward the correlative theories of rural tourism industrial cluster: the formation mechanisms,the factor of constitute and structure,the developing mode,life cycle about rural tourism industrial cluster.In Chapter 3,Analyzing the possibility and necessity of rural tourism industrial cluster. Put forword the social network of country is the natural resources of the tourism industrial cluster;the rural essence characteristic is the foundation that the rural tourism industrial cluster;the erudite of the rural tourism contents is the condition that its industrial cluster. In the meantime,the rural tourism industrial cluster is advantageous to creating the rural tourism brand,resolveing the"public land tragedy" problem in the rural tourism development,changing the compare advantage into competitive advantage. In chapter 4,The Case Study. from the angle of the medium view on the basis of the characteristics of tourism industrial cluster and the present condition of rural tourism industrial cluster in HuangPi, The author thinks HuangPi consist in rural tourism indusrial cluster,and Analyzes overall the formation mechanism, the factor of constitute and structure,the developing mode,life cycle about rural tourism industrial cluster in HuangPi.In Chapter 5,Conclusion part,the author summarizes and explores the main achievements of the thesis as well as work to be done for further impoverment.The research of rural tourism industrial cluster is a preliminary study works,this paper is in as follows several conclusion that obtained some first steps.1 .The tourism industry is unequal to tourism industry cluster.The tourism destination is a place of tourism industry cluster;the tourism industry is a kind of industry that taking medium and small business enterprise as corpus and having cluster characteristic;The tourism industry is a kind of cluster economy,have "cluster economical". But the tourism industry is unequal to a tourism industry cluster.The tourism industry cluster have the following four conditions and characteristics necessarily:(1)space cluster(2)industry connection(3)place rooting to plant(4)enterprise innovation. The tourism industry cluster in this paper means,in the tourism destination of the medium and small dimensions,the tourism business enterprise and travel the related business enterprise set out from the native culture and the resources special features,knotting net and interaction mutually for satisfying the tourist of travel consumption need,the creative tourism serve of the tourism industry chain gather a cluster.2.Put forward the concept of rural tourism industry cluster.From the special of rural tourism, the paper combines the concept and characteristic of the rural tourism and tourism industry cluster,putting forward the rural tourism industry cluster is the tourism business and travel the related business enterprise set out from the rural culture and the resources special features,knotting the net and interaction mutually for satisfying the tourist to experience personally the rural culture,view and the need of the rural life,the creative tourism serve of the rural tourism industry chain gather a cluster.3.The possibility of rural tourism industry cluster. The rural tourism itself has the characteristic of cluster development. In the meantime,rural social network is the natual resources of tourism industry cluster;The rural essence characteristic is the foundation of tourism industry cluster;The erudite of the rural tourism contents is the condition of its industry cluster.4.The necessity of rural tourism industry cluster.Industry cluster is advantageous to creating rural tourism brand; Industry cluster is advantageous to resolving the "public land tragedy"problem in rural tourism development; Industry cluster is advantageous to changing the compare advantage of rural tourism into competitive advantage.