Chongqing Tourism Industry Cluster Development

Against a background of economic globalization, the common development of industrial clusters is rather obvious in the development of world industries,over the past decades,there has been a resurgence of interest in the nature of industrial clusters among researchers. The unique competitiveness of industrial cluster arouses the interest of tourism researchers; Meanwhile, the industrial cluster researchers have begun to concentrate on the combination of tourism and industrial cluster theory in order to exploit and deepen recognition of the industrial cluster. So a new study field-tourism cluster comes out.With the great development of China's tourism industry, the Chongqing tourism industry also get a rapid development since it comes directly under the People's Republic of China. Facing the new economic situation that China is in urgent need to stimulate domestic demand after financial crisis,consumer services and tourism consumption become the focus of the government,enterprises and the public and tourism industry become a major recovery in the engine to expand domestic demand. State Council executive meeting proposed that we should follow the scientific concept of development to build Chongqing into the Yangtze River region's tourism base when researching in promoting the urban and rural reform and development of Chongqing.Facing the new economic situation and tasks, the old problems in process of tourism development, Chongqing tourism industry needs a new orientation and thinking, implementing new strategies and measures to develop tourism industry.It is no doubt that tourism industry cluster development is a good idea.Based on the analysis of the tourism industry cluster theory and the industrial clusters theory of domestic and foreign,this paper studies the development of tourism industry cluster of Chongqing.It consists of five chaptersThe first chapter is an introduction,analyzes the background, significance, and research summarize.ChapterⅡstudies the tourism industry cluster theories, including the industry cluster theory such as economies of scale theory, industrial location theory,the new industrial location theory, growth pole theory, based on cost competitiveness and trade of industrial clusters, social network theory and tourism cluster.ChapterⅢdiscusses the necessity and feasibility of Chongqing tourism industry cluster after researching the development of tourism of chongqing.It analyses the necessity of tourism industry cluster with the positive effect and the feasibility of tourism industry cluster with the location quotient and the agglomeration.ChapterⅣresearches the factors of tourism industry cluster of Chongqing. This chapter Creates a tourism industry cluster model, and then under it analyses the development of tourism industry in respect of tourism resources, location conditions, the tourism market, tourism enterprises, tourism professionals, development of related industries and tourism development opportunity.At last,it comes up with the problems of Chongqing tourism Cluster development.ChapterⅥfocuses on countermeasure, firstly it conceives the development of tourism industry cluster of Chongqing. And then mainly from the government's role, training, credit environment, network information system, the quality of residents, intermediary systems, leading enterprises, brand-building and institutional innovations proposes suggestions and strategies to promote the tourism industry cluster development of Chongqing.