Research On Self-Brand Creation And Management Of Enterprises In Pearl River Delta

The reform and open policy initial period, Pearl River Delta (PRD), with its unique geographical conditions and preferential economic policies, introduced the foreign capital actively, and undertaked transfer of labor-intensive industries from the developed regions mainly to Hong Kong and Taiwan, vigorously developed the manufacture industry mainly to the labor-intensive industries. After 30 years of development, the PRD has made tremendous achievements in economic development, and has become the fastest economic growing region among China, In recent years, PRD economic development has encountered bottleneck, which includes the development of North-South imbalance, the deterioration of investment environment, the phenomenon of "shortage of migrant workers". All these indicate that the PRD economic development situation appears coast. Meanwhile, with the grown up of economy in the Yangtze River Delta, investors from Hong Kong and Taiwan now are inclined to invest their money in Yangtze River Delta rather than PRD. 'How to help PRD economy development out of this awkward situation' now has become a issue which PRD people are very concerned about.Facing with international competition intensification, the internal and external environment of PRD enterprises becomes more complex. The government sparkplugs that PRD should speed up independent innovation, and push the self-brand creation, and expand the profit margin of the enterprises in order to set a good foundation for self-brand internationalization, and promote economic development of PRD. This paper, basing on the standpoint of promoting further development of the PRD economy, focuses on the creation modes and management tactics of self-brand and strives to provide suggestions for PRD enterprises on creating their self-brands.This paper mainly researches on brand creation and management practices basing on the theory about self-brand, brand cultivation and spreading, expatiates the four courses of self-brand development of PRD enterprises, and dissertates the praxis significance to develope self-brand, combinning to the realities, concludes and sumarizes up self-brand creation modes of PRD enterprises. In the theory of enterprise management and brand management, supportes self-brand management tactics for PRD enterprises. Finally, taking the kingfa sci.&tech.co.,ltd as the proof to demonstrate the effectiveness and feasibility of implementation of some management tactics.This paper, basing on literature research, uses theory with practice to study, and adoptes comparative analysis and case analysis. All of these methods make the entire research objective and effective and lay a good foundation for follow-up studies.