Researching The Small-sized House Project Management In Sales Stage Of BoJin Estate Company

As the fast development of national economy, the release of residents consuming capacity, market segments deepen progressively, the market competition presents incandescence situation, especially small apartment real estate. In the past two years, our country has carried out adjustments on policy to the real estate continuously; it results in enormous impact to the real estate enterprises and the financing channel. To this phenomenon, the paper give an example of Bojing real estate company, researching the small apartment project management in the sales stage, to find a new project management mode which fit for Bojin the real estate company.we explained the background and the sense of the research in the first chapter of the article; We give the definition of project management of selling phases real estate. In the chapter two, we combine with the current project management status of Bojin Real Estate Company and made the environmental analysis for the project which sell phase small-sized house in Bojin real-estate. We make some investigation on the difficult questions in the ongoing project management. We found that the traditional real estate project management style is no longer suit to the development of the company. It can't satisfy with the requirement of real estate exploder and the customers. The initial project management style is become the bottleneck which limited the development of small-sized house project. In chapter 3, we make the analysis on the initial project management and proposed the new project management mode. we veldt the accurate thought which in the production manufacturing in to the five processes in the selling project management in the Bojin real estate company . To some extent, we changed the traditional selling project management mode, such as seat toward south, waiting the customer coming. We indicated the improved measures and implement guarantee measures from the view of organization structure, communication, conflict and supervise in the last of the article.These new project management mode and Lean philosophy not only solve the problems that people met in the past, but also it help enterprises to improve the efficiency of project operation to a great extent, it makes enterprises get more benefit during the management of the project. And this brings the reality significance and instruction value to the company and other real estate enterprises in its market of small-sized house management in the sales stage.