| As one of our national pillar industries, the real estate industry plays an important role for the healthy development of national economy. However, because the investment of real estate project is large, the developing cycle is long and the unforeseen factors in process are numerous, the investors inevitably faced with all kinds of risks. And the open of real estate market is still not very long, so the managers are lack of risk awareness and the risk management levels are rather low. In recent years the state's macro-control to real estate industry have stepped up, which causes that the risks in real estate developing process increase greatly. Therefore, the study on whole process risk management of real estate projects is necessary and significative.In order to reduce the risks in real estate developing process effectively and promote the rapid and healthy development of the real estate industry, this paper explores a method system about whole process risk management of real estate projects, and provides some optimization and practical risk management countermeasures. Firstly the paper introduces the basic theory on whole process risk management of real estate projects. Secondly the paper analyzes the four stages of whole process: investment decision-making stage, preliminary preparatory stage, project construction stage, sale or leasing stage, and combines divergent tree method and chain-linked method to discern the possible risk factors in four stages. Thirdly on the basis of comparative analyzing various risk evaluation methods, the paper creativity constructs risk decision-making model based on the extension comprehensive evaluation. Fourthly according to the results of the evaluation, the paper provides some risk management countermeasures in various stages from risk circumvention, risk control and risk transfer three ways. Finally the paper demonstrates the extension method on risk through a case which named San Ya Wan estate project in Hainan province. |
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