The Strategic Research And Implementation On Human Resources Management Of Qingdao Mobile Corporation

Qingdao Mobile Corporation, it has the largest business product, the highest level of mobile communications technology, and one of the most dynamic communication enterprises in Qingdao City. Since 2000, its operating income and net profit always maintain the momentum of growth. As of 2007 it has exceeded 5 million online customers, 7.5 million network capacity. Its network capacity, size and rank is the No.1 in the same industry and in the province. Its net profit growth rate is more than the revenue growth rate. In the network size, the number of online customers, operating income, net profit and market share, it already has a certain strength.Now, with communication technologies and competition in the development of, 3 G licences of foreign mobile operators and the continuous influx of Qingdao Mobile Corporation as a young mobile communications companies, is facing a severe test. Thus its human resources management will also face new challenges. How human resources management to attract quality staff and retain key employees, it would make enterprises with high cohesion, and maintain the leading position of competition. And this will seize the existing customers of the application requirements, but also based on 3 G applications for customers to create new value. All this will be the need for human resources management and optimize the necessary changes to improve.The purpose of this thesis is an analysis of the relations between the development of a mobile communications company and its human resources management. Based on existing literature searches and Qingdao Mobile's industry characteristics and enterprise development, from the analysis and control perspective of human resources management, the thesis comprehensively highlights human resource competencies, performance appraisal management, training mechanisms and incentive mechanisms to point out the current situation, insufficiencies and solutions. The thesis proposes better human resources management system through the use of competence models, performance appraisal management, improved training programs, and better incentive mechanisms. Ultimately it has formed a business with the competence model at the core of the planning, selection, development, incentives and reserve system. And it has combined the optimization of the balanced scorecard, training structures and activation, improved the incentive mechanism. After qualitative and quantitative analysis, the thesis purports that Qingdao Mobile Corporation may benefit from adopting improved human resources management system as a means to maintain its leadership position on fierce competition.