| In the face of USD 1200 billion's global marketing scale of automotive spare parts, USD 100 billion's purchase demands for automotive spare parts made in China, and annual average 35% increase rate of export trading, more and more Chinese enterprises become confused for the revenue, margin, products and brands etc., as well as expect to share the huge international volume. Restricted by the trading barriers of automotive industry developed countries, competitors'copy and chase of emerging countries, Chinese enterprises meet not only opportunities but also challenges on their way of export trading.The thesis analyzes the actualities of Chinese automotive spare parts'export trading, the competitive position of Chinese enterprises, and the external environment of export trading. The thesis investigate the six patterns of Chinese automotive spare parts enterprises'export trading, as well as study the typical export trading cases of representative automotive spare parts enterprises. Based on the results of analysis and investigation, the thesis propose Chinese automotive spare parts enterprises on the criteria of selecting export trading patterns, and how to foster and step up competitive position of export trading on client and marketing, technology and brand, product and pricing, supply chain management, team building etc.The development of Chinese automotive spare parts industry significantly reacts on the overall level of Chinese automotive industry. The thesis on the study of export trading patterns of Chinese automotive spare parts enterprises looks forward to offering some use for reference to those enterprises with intention to participate in international trade. |
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