Study On Marketing Strategy Of Henan Tobacco

As one of the biggest taxpayers and monopoly administrations in China, the development of Henan Tobacco has always been backward. Meanwhile, along with the government's limitation to the tobacco industry and the entry to the WTO organization, Henan Tobacco will face with the great pressure on the competition and survival. In premise of the analysis on superiority and inferior position, Henan Tobacco should integrate its resource and form a series of reasonable and efficient strategy to adapt to the new market.The thesis first analyzes the cigarette marketing's situation both domestic and foreign, then combines with Henan cigarette group's present marketing environment (including the macro environment, The development pattern of competition, Henan cigarette products and the consumer mar of Henan cigarette) , concludes the superiority and inferior position of Henan cigarette, finally, designs a series of strategy, including production, brand, price, promotion method and etc.The thesis analyzes both theoretical research and the market survey, both macroscopic environment analysis and microscopic research of Henan cigarette, tries to discover the problems from theory analysis and industry analysis, then summarizes related regularity and methods, and at last finds a strategy to promote Henan cigarette.Among the innovations shown in two ways : First, by using a large amount of data shows, the use of empirical analysis of the expression of Henan cigarette marketing status, From the theoretical and practical study of Henan cigarette marketing of issues and sort out the problems with the main reason. Two viewpoints of innovation. Not completely in accordance with the marketing of conventional theoretical analysis, It is from this special cigarette product market characteristics, suitable for the development of Henan cigarette marketing strategies.