| Since the yolicy, Chinese highway construction developed with a high speed. In the end of 2005, total kilometrage of national highway was 41,000 kilometers. At present highwear of 1998, followed the national infrastructure investment impetus economy growth pay already has become the economical fast development formidable to help urging, but no longer were the bottleneck and the restriction. According to 2004 plans the forecast of the national high speed highway network formulated by the Ministry of Communications, the Chinese high speed best scale suggested to be from 100,000 to 120,000 kilometers. Therefore before 2015 our country highway large-scale construction stage will be basically ended. However comparing with the national economy level of development, some local highway development is at the moderate in advance condition, even is at the excessively in advance condition. Starts from 2002, influenced by "the construction, the loss of flow, the construction cost rise, the charge deadline reduces and so on in advance", the highway investment benefit has been lowered.The highway management enterprise is the product of our country deepens the highway to throw the financing management organizational reform, is engaged in the highway construction and the implementation charge management company after the national special permission, have become a new industry in the national economy structure. Realizing the social efficiency in the operation management to unify with own economic efficiency is the highway management enterprise's prominent characteristic and the development request. Shandong highway limited liability Company is engaged in the investment and the management of toll highway & bridge, in 2002 the company finished its IPO in Shanghai stock market.New situation drops the highway investment benefit down day by day, being the highway management enterprise, if is inferior to time will have a strategic plan to the enterprise future development goal, possibly will be able to waste many resources and the opportunity in the development process, even will lose the original competitive ability. Therefore, highly develops from the strategy to the enterprise carries on the overall plan to become suspends in front of the highway management enterprise the urgent problem.The enterprise developmental strategy research may urge the enterprise to synthesize the consideration interior resources with the external environment factor, strengthens the resources the reasonable disposition, the optimized resources structure, the maximum limit use and the display resources potency, unceasingly strengthens the enterprise the coordination, the communication and the control function, unceasingly inspects and the appraisal at present the strategic value and the rationality, thus guarantees the strategic target the realization.This article takes the strategic management theory as the basis, uses from outside but in, from macroscopic to the microscopic logical mentality, first is carries on the comprehensive summary to the entire strategic management theory, obtains the research the theory support, then the utilization baud five strength models, strategic analysis tool and so on SWOT analysis method the external environment, internal resources as well as the core ability which locates to the company carries on the generalized analysis, then obtains the company the strategic localization, the overall strategic target as well as the strategic choice, and aims at each strategy to propose should adopt step and implementation strategy.With the generalized analysis, the paper will think the highway industry also will maintain the fast development in 5-10 the tendency. The high speed joint-stock company should develop the transportation infrastructure investment, the management in the center short-term primarily industry, expands own service income and the property scale through the capital operation, enhances the existing property to make a profit the ability; Looked from the long-term development angle, as a result of company faced with policy risk huge, but the company at present service is unitary, dodges the management risk the ability difference, therefore the company must maintain the sustainable development, must cultivate the new economical growth spot, holds the opportunity moderately to the real estate industry, the financial profession strategy investment, attempts the multiplication the path. Through the strategic implementation, to 2010 the corporate growth into take the highway operation as the core business, the industrial structure perfect, the brand superiority is prominent, has the formidable competitive ability the home first-class highway management enterprise. In the present paper synthesis utilization business management curriculum learns the strategic management, the market marketing, the organization behavior study, the management study and so on the related theory knowledge, unifies myself many years to be engaged in the experience which the highway profession accumulates, the utilization many kinds of strategies analysis tool, proposes the tentative plan to the highway management enterprise developmental strategy. The hope can be helpful to the solution highway management enterprise the question which meets in the development, simultaneously also provides some beneficial models and the reference for the domestic other similar enterprises. Key word: Highway management enterprise developmental strategy research... |
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